About a month ago I offered my newly
developed PR skills to a start up association in the city of Brantford. The
Brant Ave Business Community Association was established by Tabitha Matheson,
owner of Picture Perfect Window Coverings (located on Brant Avenue in
Brantford, Ontario). The goal of the association was to unite the businesses on
Brant Ave. to promote the street as a unique and distinct destination separate
from the Brantford downtown. By pulling together they plan on sharing in
advertising costs and the benefit of increased consumer traffic to the
neighbourhood. Matheson wanted to get attention from the media, but was unsure
of how to go about it. When I volunteered to help her achieve this she was
enthusiastic and grateful.
Then things got exciting, the next day
while I was on the Mohawk Public Relations field trip to Toronto, waiting to be
apart of the audience of George Stroumboulopoulos, Matheson texted me saying
that the Brantford Expositor had just called and interviewed her.
This was great news; The Expositor had
received my media release and wanted to investigate the story further. That
evening the article was posted on brantfordexpositor.ca. I was pleased to see
that it was positive and very similar to the release I had written. The next
day the same article was published in the paper on page A3!
Click this link to view the article:
I would have been happy to have just
received attention from The Expositor, however on October 31st The
Brant News also contacted Matheson requesting to do an interview and photo
shoot the next day. During the interview Matheson asked the journalists how
they heard about the association, they replied that they had received a media
release that was forwarded to them by two editors and they stated that the
release was very professionally done. This was very exciting for me as my first
attempt at distributing media releases was successful. This story was published
in The Brant News November 7th.
Click this link to view the Brant News article:
http://www.brantnews.com/news-story/4192518-highlighting-brant-avenue-s-charm/
The Brant Ave Business Community Association has
plans to host seasonal events with participating businesses to draw visitors
from surrounding areas to the street. A seasonal theme of decorations and
lights is in the works for Christmas time. I hope to do more volunteer work for
the association throughout the year announcing such events.
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